Hurley announced that he would be stepping down as chief executive officer of YouTube to take an advisory role and that Salar Kamangar would take over as head of the company in October 2010. That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red. In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute. It was at this time that YouTube adopted the slogan «Broadcast Yourself».The company experienced rapid growth.

$8 Billion: YouTube’s twin engine continues to fuel the future of music

In April 2010, Lady Gaga’s «Bad Romance» became the most-viewed video, becoming the first video to reach 200 million views on May 9, 2010. On October 9, 2006, Google announced that they had acquired YouTube for $1.65 billion in Google stock. The choice of the name youtube.com led to problems for a similarly named website, utube.com. Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content. Besides helping to bolster ratings and long-term viewership for Saturday Night Live, «Lazy Sunday»‘s status as an early viral video helped establish YouTube as an important website. YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor.

While Beijing preferred TikTok remain under ByteDance’s control, the sale could happen through a competitive process or with U.S. government involvement. The company posted job listings for staff for a series of order fulfillment centers in the U.S. and is reportedly planning to start the new live shopping business before the end of the year. The partnership entails the launch of an official NFL TikTok account, which is to bring about new marketing opportunities such as sponsored videos and hashtag challenges. TikTok merged with Musical.ly on 2 August 2018 with existing accounts and data consolidated into one app, keeping the title TikTok.

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• YouTube is an American social media and online video sharing platform owned by Google.
• Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens, in 2021.
• In August 2020, The Wall Street Journal reported that TikTok tracked Android user data, including MAC addresses and IMEIs, with a tactic in violation of Google’s policies.

Additionally, to compete with TikTok and Instagram Reels, YouTube released YouTube Shorts, a short-form video platform. Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens, in 2021. Following criticisms of its implementation of those systems, YouTube started treating all videos designated as «made for kids» as liable under COPPA on January 6, 2020. By February 2017, one billion hours of YouTube videos were being watched every day, and 400 hours worth of videos were uploaded every minute. YouTube officially launched the «polymer» redesign of its user interfaces based on Material Design language as its default, as well as a redesigned logo that is built around the service’s play button emblem in August 2017.

As with other platforms popular with children, underage users may inadvertently reveal their daily routine and whereabouts, raising concerns of potential misuse by sexual predators. The average user, daily, was spending 1 hour and 25 minutes on the app and opening TikTok 17 times. By July 2023, TikTok has become the primary news source for British teenagers on social media, with 28% of 12 to 15-year-olds relying on the platform, while traditional sources like BBC One/Two are more trusted at 82%, according to a report by UK regulator Ofcom. As of 2021update, these individuals are considered Generation Z. Among these TikTok users, 90% said they used the app daily. TikTok tends to appeal to younger users, as 41% of its users are between the ages of 16 and 24. The momentum of digital feminist movements through platforms like TikTok have additionally encouraged many social media agents and marketing campaigns around the world to adopt some degree of feminism as a part of their online image or personal brand.

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• The study also concluded that YouTube was becoming an important platform by which people acquire news.
• Despite its growth and success, the platform has been criticized for its facilitation of the spread of misinformation and copyrighted content, routinely violating its users’ privacy, excessive censorship, endangering the safety of children and their well-being, and for its inconsistent implementation of platform guidelines.
• A data scientist said U.S. user data were emailed to ByteDance workers in China to identify viewer interests.
• In July 2025, the DPC opened a new investigation into TikTok for unauthorized transfers of user data to China.
• Content promoting cosmetic surgery is popular on TikTok and has spawned several viral trends on the platform.

YouTube Premium was originally announced on November 12, 2014, as «Music Key», a subscription music streaming service, and was intended to integrate with and replace the existing Google Play Music «All Access» service. In 2008, all links to videos on the main page were redirected to Rick Astley’s music video «Never Gonna Give You Up», a prank known as «rickrolling». In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. On November 11, 2021, after testing out this change in March of the same year, YouTube announced it would start hiding dislike counts on videos, making them invisible to viewers.

The next year, the site celebrated its «100th anniversary» with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat. In 2010, YouTube temporarily released a «TEXTp» mode which rendered video imagery into ASCII art letters «in order to reduce bandwidth costs by $1 per second.» The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a «new layout». Kremlin spokesperson Dmitry Peskov labeled the court decision as «symbolic» and warned Google that it «should not be restricting the actions of our broadcasters on its platform.» State news agency TASS reported that Google is allowed to return to the Russian market only if it complies with the court’s decision. In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube.

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In April 2024, YouTube announced it would be «strengthening our enforcement on third-party apps that violate YouTube’s Terms of Service, specifically ad-blocking apps». Users of ad blockers may be given a pop-up warning saying «Video player will be blocked after 3 videos». In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs.

Indie creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic. In some countries, YouTube is blocked for more limited periods of time, such as during periods of unrest, the run-up to an election, or in response to upcoming political anniversaries. As of 2018update, public access to YouTube is blocked in many countries, including China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan. In May 2024, YouTube introduced Playables, a set of around 75 free-to-play games that can be played on the platform. Starting with the Oculus Quest, the app was updated for compatibility with mixed-reality passthrough modes on VR headsets.

Google Play Movies & TV formally shut down on January 17, 2024, with the web version of that platform migrated to YouTube as an expansion of the Movies & TV store to desktop users. YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month. In early 2018, Cohen began hinting at the possible launch of YouTube’s new subscription music streaming service, a platform that would compete with other services such as Spotify and Apple Music.

Furthermore, The Wall Street Journal in 2021 highlighted its superiority over other social media platforms in understanding users’ preferences and emotions. This helps users find new content and creators reach new audiences, in contrast to other social networks that base recommendations on the interactions and relationships between users. The «For You» page on TikTok is a feed of videos that are recommended to users based on their activity on the app. Since its launch, TikTok has become one of the world’s most popular social media platforms, using recommendation algorithms to connect content creators and influencers with new audiences. Businesses, schools, government agencies, and other private institutions often block social media sites, including YouTube, due to its bandwidth limitations and the site’s potential for distraction.

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The platform has also been used to spread misinformation about the COVID-19 pandemic, such as clips from Plandemic. The video has been put on TikTok’s blacklist, which detects it before being uploaded. In June 2021, TikTok made an apology after a shock video, showing a girl dancing which then cuts to a graphic scene of a man being beheaded by a saw, went viral.

The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content. The government demanded assurances that its advertising would «be delivered safely and appropriately». The vast majority of videos on YouTube are free to view and supported by advertising. According to a 2020 study, viewership of far-right videos on YouTube peaked in 2017 and «a growing body of journalistic evidence» suggested that YouTube was radicalizing young men through its recommendation engine, but that such evidence was «fraught with a bias towards sensationalism». TED curator Chris Anderson described a phenomenon by which geographically distributed individuals in a certain field share their independently developed skills in YouTube videos, thus challenging others to improve their own skills, and spurring invention and evolution in that field. Some YouTube videos have themselves had a direct effect on world events, such as Innocence of Muslims (2012) which spurred protests and related anti-American violence internationally.

By January 2021, the hashtag #nosejob had accumulated 1.6 billion views, #nosejobcheck had accumulated 1 billion views, and the audio used in the #NoseJobCheck trend had been used in 120,000 videos. The article published stats about the most popular plastic surgeons on TikTok up to February 2021 and at the time, five different plastic surgeons had surpassed 1 million followers on the platform. Realistic videos about how differently pieces of garment fit on a model compared to how they fit on a typical consumer resonated with many who had believed that they were alone in their struggle. Since Mertzlufft’s video, many new elements including costume design, additional songs, and a playbill have been created. In June 2020, TikTok users and K-pop fans «claimed to have registered potentially hundreds of thousands of tickets» for President Trump’s campaign rally in Tulsa, Oklahoma through communication on TikTok, contributing to «rows of empty seats» at the event. However, it has received criticism for not paying royalties to artists whose music is used on the platform.

On February 16, 2023, Wojcicki announced that she would step down as CEO, with Neal Mohan named as her successor. In 2020, Roku removed the YouTube TV app from its streaming store after the two companies were unable to reach an agreement. After a 2018 complaint alleging violations of the Children’s Online Privacy Protection Act (COPPA), the company was fined $170 million by the FTC for collecting personal information from minors under the age of 13.

The majority of YouTube’s advertising revenue goes to the publishers and video producers who hold the rights to their videos; the company retains 45% of the ad revenue. A YouTube spokesperson stated that while the policy itself was not new, the service had «improved the notification and appeal process to ensure better communication to our creators». In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube’s policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers. On April 6, 2017, YouTube announced that to «ensure revenue only flows to creators who are playing by the rules», it would change its practices to require that a channel undergo a policy compliance review, and have at least 10,000-lifetime views, before they may join the YouTube Partner Program. In May 2018, after London Metropolitan Police claimed that drill music videos glamorizing violence gave rise to gang violence, YouTube deleted 30 videos.

In 2023, a trend emerged where streamers acted as if they were video-game characters following prompts from their viewers. TikTok has taken measures to remove and prevent access to content displaying https://chickenroadapp.in/ the trend. The song rose to popularity when musician Daniel Mertzlufft composed a backing track to the song.

This led many creators to stop creating new content which they were not already contractually obligated to create. Some TikTok users criticized the trend for promoting an unobtainable beauty standard. In December 2022, it was reported that a cosmetic surgery procedure known as buccal fat removal was going viral on the platform. TikTok has banned the advertising of cosmetic surgeries on the platform but cosmetic surgeons are still able to reach large audiences using unpaid photo and video posts. In April 2022, NBC News reported that surgeons were giving influencers on the platform discounted or free cosmetic surgeries in order to advertise the procedures to their audiences. In 2020, Charli D’Amelio, the most-followed person on TikTok at the time, also made a #NoseJobCheck video to show the results of her surgery to repair a broken nose.